Calgary SEO

Search Engine Optimization (SEO)

(403) 473-4847
Google Premier Partner

Our team can help your Calgary business rank higher in search results

Vox Digital has a proven track record for helping Calgary businesses rank their websites higher in Google and Bing search results. Our 8-step process helps you dominate your niche and rank #1. Vox Digital is a full-service Calgary SEO and Web Design Agency.

Award Winning Calgary SEO Agency

We have been selected as one of the top SEO companies in Calgary for several years in a row by Clutch.co

Our entire goal is to create high-quality marketing campaigns for your business and generate high-quality leads. You should be spending 100% of your time running your business and not worrying about the ins and outs of online marketing. That’s where we step in.

(403) 473-4847

Why is SEO Important?

SEO (Search Engine Optimization) is important because it helps websites rank higher in search engines like Google, thereby increasing visibility and attracting more organic traffic. With the majority of internet users using search engines to find what they’re looking for, having a strong SEO strategy is crucial for any business or website looking to establish a strong online presence. Back in the day, people used to rely on phone books to find information, but now search engines have replaced them just like how SEO has replaced traditional advertising methods. In fact, you could say SEO is the new phone book – except you don’t have to worry about anyone throwing it at your head!

Our Proven SEO Process

Vox Digital has constructed an industry-leading SEO strategy that helps businesses rank higher in search results.

With our unique approach to SEO, we are able to produce results at a much higher scale compared to traditional campaigns; resulting is a higher return on investment for each of our clients.

Read below to see our 8-step process for success:

Phase 1: SEO Client Onboarding

Our SEO onboarding process helps familiarize our agency with your business needs. We go through everything from branding to content creation and ensure everyone is on the same page before proceeding.

This process generally includes:

✅ Client questionnaire and onboarding form

✅ A 60-minute meeting to go over your business goals and objectives

✅ Request for Account Access: (Google Analytics, Facebook, Instagram, Google Business, WordPress, Shopify, etc.)

✅ Request for Brand Assets (If Applicable): If you have any logo files or brand guidelines, we’re going to want copies of those.

💡Use this step in the process to voice your suggestions or concerns over the project. 🚀

Phase 2: Website Audit

Next up, we’re going to perform a full-blown analysis of your current website and business.

Here are some of the things we will be looking at and doing:

  • Analyzing the structure of your website
  • Assessing the quality and relevance of your content (because nobody likes a boring website)
  • Sneaking a peek at your competitors’ websites
  • Website Speed (Did you know that with each second of load time, conversion rates drop 4.42%)
  • Backlink Analysis
  • Technical SEO Audit

Phase 3: Technical SEO (Onsite Optimization)

Before we start any link building or content creation (off-page SEO), we focus all efforts on improving the technical SEO also known as “On-Page SEO.” This process includes optimizing elements such as page speed, mobile responsiveness, header tags, meta descriptions, and internal linking structure to ensure a seamless user experience and improve search engine visibility. By making sure the technical foundation of the website is strong, it sets the stage for effective link-building and content-marketing strategies. With a solid technical SEO foundation in place, search engines can easily crawl, index, and rank the website, leading to higher organic traffic and better search engine rankings.

The difficulty and cost of your SEO campaign can increase drastically if your website has a heavy amount of Javascript on the page, or if your website is built on a Javascript framework like React. Javascript SEO is the process of making sure search engines are able to crawl, index, and render javascript pages correctly and view the content on the page. Sometimes, Javascript speed improvements like lazy loading can have an effect on search engines being able to view that content.

A sitemap.xml is a file usually located at example.com/sitemap.xml that contains a list of the URLs you want Google and Bing to crawl.

  • Helps search engines discover pages on a website
  • Facilitates faster indexing of website pages
  • Enables better organization of website content
  • Supports submission of specific URLs for crawling
  • Improves website visibility & ranking potential.

Meta tags are HTML tags that provide information about a web page to search engines and website visitors. They are placed in the head section of a web page’s HTML code and include meta descriptions and meta keywords. Meta descriptions provide a brief summary of a web page’s content and are often displayed in search engine results. Meta keywords are not as commonly used and have limited influence on search engine rankings.

Here’s an example of a meta description tag (This tag provides a description of the webpage to search engines):

<meta name=”description” content=”Here’s where you write a concise and informative summary of the content of your page.”>

Schema data is data that is added to a website to provide more information for search engines.

For example, you can include review schema on your website to show the user-generated reviews for each page or product.

 

Image alt tags help users that have vision impairments and use screenreaders to understand visual content on your webpage. These tags also tell search engines what the image is about.

For example, if you have a picture of the sunset on a beach, your alt text would be something like:

alt=”Beach Sunset” or alt=”Sunset on the beach at disk”

All in all, it would be like this:

<img src="beach-sunset.jpg" alt="Sunset on the beach at dusk">

A 301 redirect is a permanent redirect from one URL to another. It is used to tell search engines and other internet systems that a page has moved permanently to a new location.

These server redirects are important for SEO because they preserve link juice/link equity. Link equity, also known as PageRank, is a measure of the value and authoritativeness of a web page. 301 redirects preserve link equity and pass it to the new URL, ensuring that any links to the old URL still provide value to the new page.

In 2015, Google rolled out a major update that prioritizes websites that are built for mobile devices. Specifically, they said, “We’re boosting the ranking of mobile-friendly pages on mobile search results.”

So simply put, if your website doesn’t look and work well on mobile devices, you won’t rank.

Since 2020, Google also uses something called “mobile-first indexing” which basically means that when they crawl your website, they crawl the mobile version of the content and they use that for indexing and ranking. A responsive website ensures that the same content is accessible and optimized for both desktop and mobile devices.

The history of responsive web design certainly is an interesting one! When crafting your SEO campaign; don’t forget about the importance of a mobile-friendly site.

Google provides a mobile-friendly test that you can use to make sure you’re following all guidelines.

Phase 4: Keyword Research

Keyword research is a crucial step in the success of any SEO campaign. This is why we prioritize this phase of the process in our strategy. Our agency understands the importance of identifying the right keywords to target and our team of SEO professionals use advanced tools like Ahrefs, Semrush, and Google Keyword Planner to uncover the keywords that your target audience is searching for and then we go ahead and optimize your website and content to rank for those keywords. We also use these tools to find search queries that have a lot of potential, but may not be exactly your main keyword.

For example, for a law firm in Calgary, we might conduct keyword research to identify terms such as “Calgary personal injury lawyer,” “employment law Calgary,” or “Calgary divorce lawyer.” By targeting these keywords, we can ensure that the law firm’s website appears at the top of search engine results pages (SERPs) when potential clients are searching for legal services in Calgary.

Phase 5: Link Building

Link building is the process of acquiring backlinks, or links from other websites, to a target website in order to improve its search engine visibility and ranking. It is important to SEO because search engines use backlinks as a factor in determining a website’s relevance and authority, and higher-quality backlinks from reputable sources can positively impact a website’s ranking. A Calgary SEO expert can help with link building by finding opportunities to acquire high-quality backlinks from reputable sources, improving the website’s credibility, and increasing its chances of ranking higher in search results, attracting more organic traffic.

Phase 6: Content Creation

One important thing to remember is that Google’s main goal is to show the most relevant result when sure makes a search. You want to become a thought leader in your industry and the only way to do this is with quality content. Although SEO content creation has traditionally mainly focused on blog posts, times are changing and video has quickly become king. Having a 360-degree approach to content creation with video at the top is the #1 strategy.

Phase 7: Reporting / Analytics

Using tools like Google Analytics, Semrush, Ahrefs, Google Search Console, and Looker Studio we generate monthly reports where you’ll be able to get both a quick glance at where we’re at or dive deeper if you want. Monthly SEO reports include metrics like:

  • Traffic: Unique visitors, organic traffic, and sources.
  • Organic Impressions
  • Clicks
  • CTR % (Click Through Rate)
  • Rankings: Keyword positions and changes.
  • Backlinks: Total count and quality score (Domain Rating).
  • Conversions: Leads, sales, and goal completions.
  • Keyword performance: Traffic, rankings, and conversion data

SEO analytics and reporting

Phase 8: Relax

Sit back, relax,  and watch the results roll in. Sound like a plan? Offload all of your SEO needs onto our team and give yourself more time to run your business.

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What is Local SEO?

Local SEO is the process of optimizing a website’s content to rank in a local area. For example, a Calgary dentist or law firm would want to rank when users perform searches like “Calgary Dentist” and “Calgary Law Firm” – This would be achieved through local SEO.

Local SEO helps customers in your service area find your company before your competition. Service based-businesses are a major example of companies that utilize local SEO tactics.

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Calgary SEO Experts

Vox Digital specializes in high quality search engine optimization campaigns. Our Calgary SEO experts have a proven track record for improving organic search rankings for highly competitive keywords and niches. SEO is one of the most powerful ways to generate free organic leads for your business. Don’t let your competition outrank you online.

From start to finish we keep you updated with what we’re doing to help improve your website. From onsite optimization to offline outreach, we use industry standard tactics that play by the rules to ensure your website doesn’t get penalized. Going with the wrong SEO company can actually cause more damage than it does good. Google provides an awesome guide on hiring the right SEO. Click below to contact our team.

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Calgary SEO

Link Building

Link building is still one of the most important aspects to SEO. We will help you develop an awesome strategy that attracts high quality backlinks.

Onsite Optimization

We'll optimize the technical parts of your website to make sure your content is appearing in search results.

Content Strategy

Instagram, Facebook, Twitter, YouTube, you name it, and we'll publish engaging content ensuring your brand gets noticed!

Our SEO Campaigns Generate Results

Our team generates your business leads and traffic, not excuses. Work with a Calgary in-house marketing agency that delivers results. We are constantly monitoring various SEO blogs and trusted news sources to keep up with Google’s ever changing algorithm.

Over the years, we have developed a tried and true method to ranking websites higher in the “SERP” – a.k.a the “search engine results page” We do tons of A/B testing to ensure every change we make is positively impacting your website.

At the end of each campaign month, we provide you with a fully transparent report of our SEO efforts for the month. This report includes things like website visitor analytics, keyword ranking tracking, backlink analysis, competitor research, and general website and SEO audits from our campaigns.

So what are you waiting for? Contact our team of Calgary SEO professionals and let us help you generate more leads using your website. Don’t have a website? No problem, we can also help with that.

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Accomplishments & Accolades

We love what we do and it shows. We’ve been named one of the best SEO agencies in Calgary by Clutch.co several years in a row! Click below to take a look.

Frequently Asked Questions

For an average SEO campaign, you’re looking at about 6 months until you start seeing real results. Lean closer to 12 months to be on the safe side. Long-term first-place rankings and longevity do not come overnight.

Most SEO campaigns cost around $2000/month in Calgary, but some may go as low as $500/month, and as high as $100,000/month. – It really depends on the niche and keywords you’re looking to rank for. Visit our post on Calgary SEO Prices to find out more.

SEO is a marketing process where both technical (on-page) and off-page work is done to rank websites higher in search results. Most users only click the first results in Google so it’s important to show up at the top when potential customers are looking for information.

We can help you generate more leads using SEO

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In Partnership with the City of Calgary #SupportLocalYYC Campaign:

Why work with a Local SEO company?

Local SEO agencies have a deep understanding of the local market, search behaviour, and local search engine optimization strategies. They can help Calgary businesses target specific geographic locations and reach their desired audience. They have also developed a network within their local area with other agencies and business owners.