Before we get started, we need to understand exactly who we're trying to target, what they might be interested in and how they might respond to certain things.

Now that we’ve got our target audience defined, we will begin creating our ad sets. It's vital that you are happy with the language, ad copy and images we're using. Sometimes odd combinations and weird, out of the box ideas are the most effective

Now that the ads are running we need to make sure they're being displayed to the right people! We make sure that we're getting the lowest cost per click, while still maintaining the quality of leads.