Social Media Marketing Costs in Calgary

How Much Do Social Media Marketing Services Cost in Calgary?

Our team reached out to the top companies offering social media marketing and management services in Calgary to collect data regarding the average pricing and packages for various campaign tiers. These prices and packages were put into five core tiers to keep things as simple as possible.

• Basic Social Media Posts / Management
• Influencer Marketing
• Large / Corporate Business
• Enterprise Social Marketing

In general, the average business in Calgary pays around $1500 per month for social media marketing services.

 

Basic Social Media Package: $500-$1000/month

Local / Small Business / Startup

This tier is for small/local businesses wanting to improve their online presence and enter the social media game. This package usually includes basic social media services such as content curation, account setup/management, influencer marketing opportunities (if applicable), and strategic guidance.

This can be a great starting point for a business in Calgary looking to get started with social media marketing and test the waters. Generally, you won’t get much beyond some basic post creation and scheduling when going with this pricing level.

ℹ️ Some paid advertising might start taking place during this tier, although it usually happens with higher spends (>$1000+)

 

Average Social Media Marketing Costs: $1500/month

The average business in Calgary is spending around $1500/month on social media marketing and management services. At this level, businesses can start to see some serious ROI from their campaigns, especially with the help of a well-trained social media expert. This tier includes:

• Content Strategy
• Analytics & Reporting
• Scheduled Social Media Platform Posting

 

Influencer Marketing: $2000 -$4000/month

This package is great for those looking to work with influential people on their platforms. It’s a great way to get your brand seen by key people in the industry and build relationships with potential customers. This tier usually includes content creation, strategy building, consulting services, and influencer outreach. InfluencerMarketingHub put together an awesome report that aggregated data on the average influencer rates based on their following.

• Nano influencers (1k- 10k followers): $10 – $100/post
• Micro-influencers (10k – 50k followers): $100 – $500/post
• Mid-tier influencers (50k – 500k followers): $500 – $5,000/post
• Macro influencers (500k – 1M followers): $5000 – $10,000/post
• Mega influencers (1M+ followers): $10,000+/post

💡 TIP: When hiring influencers for your company’s campaigns, run their profile through a follower audit to check for fake/spammy activity on their social media accounts. I suggest using something like HypeAuditor’s Free Instagram Audit & Fake Follower Check.

 

Large / Corporate Business: $4000 – $8000+/month

This pricing tier is ideal for companies ready to take their social media marketing campaigns to the next level. This tier will focus on high-quality content creation (focusing highly on video-first content), strategy building, consulting services, analytics tracking, influencer outreach, and more. This tier comes at an expensive price but much like the rest of things in life, you get what you pay for.

Factors That Influence Social Media Marketing Costs:

• Size and scope of the project
• The number of social media platforms involved
• Content creation
• Strategy building
• Analytics and user tracking
• Consulting / Marketing Agency services
• Quality/complexity of content
• Cost for influencer outreach
• Design needs (Landing pages, graphic design assets)

Size and scope of the project

The size of a project can have a massive impact on your social media marketing campaign costs. Generally, larger projects require more resources and greater investment to achieve the desired results. For social media marketing, this can mean creating more content, running more ads, and hiring additional staff to manage the increased workload. As a result, the cost of social media marketing tends to increase as the size of a project increases. Additionally, larger projects may require more advanced targeting and customization to effectively reach their desired audience, which can further drive up costs.

The number of social media platforms involved

Content Creation

Content creation can be a large factor when it comes to the cost of social media marketing in Calgary. This includes things such as blog posts, video production, graphic design assets, and more. If you’re looking for high-quality content then expect to pay more for the service. You get what you pay for in this department.

Strategy Building

A good social media campaign starts with a solid strategy. Your business must have an idea of what its objectives are and how it will achieve them before diving into social media marketing. A good strategy-building package should include insights on industry trends, competitor analysis, target audience research, and more.

Analytics and User Tracking

Getting an understanding of who is engaging with your content is essential if you want to make sure that your efforts are not in vain. Analytics and user tracking packages usually include insights on user demographics, customer journey mapping, engagement metrics, and more.

Consulting / Marketing Agency Services

Having an experienced marketing agency or freelance consultant manage your social media campaigns can make a major world of difference. Agencies typically have the expertise to tailor their services to best suit the needs of their clients and deliver quality results at a fraction of the cost. Be careful though. Some agencies promise high-quality services but outsource to the lowest bidder.

 

Social Media Marketing Cost Overview (TL;DR)

Ultimately, there is no one-size-fits-all when it comes to social media marketing costs in Calgary. Different businesses may require different levels of services depending on their objectives, industry requirements, budget, etc. However, with careful consideration and research, you should be able to find an option that works for your business. With all of that said, here’s an overview of the average social media marketing prices in Calgary:

• A basic social media campaign costs around $500-$1000 per month.
• Influencer marketing can cost around