Many people are unaware of the effect website speed has on conversion rates. The truth is, if your website takes more than 3 seconds to load, your visitors will be less likely to stay on your site and may go elsewhere. This blog post explores how you can make changes to improve the loading time of your site for better conversions.

Optimize Images

Your images can be a big factor in slowing down your website. There are several ways to increase the loading speed of images on your site:

Hi-resolution image optimization techniques such as image scaling, optimal compression, and cutting out unnecessary metadata, will help improve page load times. You should also check that any transparent or semi-transparent pixels you have aren’t affecting file size as well as removing unwanted objects from the background if possible to remove those extra kilobytes!

Image retouching software can assist with this process by using smart algorithms to carefully clean up an image while retaining its visual appeal. Not only does it save time but helps keep file sizes small too – improving performance significantly. Plus, because content is king online, keeping your images optimized will keep them looking great, too!

Optimize images with PhotoShop or other tools to improve your websites speed
Image Credits: Onur Binay


Reduce JavaScript Loading Time

Facebook famously reduced the load time of their website by cutting the number of requests from over 20 to just one when users clicked “Like” on a post. This change increased conversions by 23% because it made navigating Facebook faster and more efficient for their visitors.

To speed up your website, simply reducing the amount of JavaScript you’re using or deferring loading until after page load will result in faster performance times. You can also reduce any extra waiting time that’s happening during script execution with techniques such as caching files locally so they don’t have to be downloaded every time a visitor loads a new page – again speeding things up considerably!

And if your site is hosted at AWS? Serverless computing could be exactly what you need – allowing you to make changes without having to worry about server management overhead.


Improve Server Response Time

Server response times are another big factor in website speed. You’ll want to make sure your site is hosted on a server that can handle the demand you place on it so any lag or delay doesn’t occur – slowing down performance significantly. If there’s an issue with content management, try using caching plugins and CDNs to improve overall page load times across all pages of your site as well as keeping those servers up-to-date at all times too! Using tools like Pingdom will help you measure how fast your current hosting solution is performing – enabling you to find better alternatives if necessary. This sort of optimization ensures visitors aren’t waiting around before they see anything new appear on which could deter them from sticking around

Moving to the cloud might be a good idea if you’re looking for more performance out of your website. Hosting in the cloud means that there are several servers running at once, allocating resources based on demand which can increase page load times and improve server response time due to increased elasticity. This also gives you additional flexibility with regards to scaling up or down as needed – helping ensure visitors get served quickly no matter how busy it gets!


Implement a CDN

Content Delivery Networks (CDNs) are a great way to speed up your site as they allow you to distribute content geographically closer to visitors. This means that when someone from Australia visits your website, the files will be stored at data centers located in Sydney rather than San Francisco – meaning their download time is much shorter! In addition, if you have an international audience – hosting images and other media on separate servers can help even further by allowing users from all over the world access to localized versions of this information too. So not only do CDNs improve page load times for each individual user but it also helps with conversions by providing better accessibility across borders. Plus using a CDN like Cloudflare’s free plan could

Most users are impatient. They don’t want to wait for your website to load up, no matter how interesting the content is. And if they can’t find what they’re looking for in a few seconds, they’ll leave and never come back again. This article aims to give you some tips on how to speed up your website so that it loads quickly and meets user expectations!


Chase Keating

Chase Keating specializes in website design and digital marketing. He is the founder and creative director at Vox Digital. Click here to book a time to talk with us!

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